SWAROVSKI CONSUMER GOODS BUSINESS (CGB)
The Consumer Goods Business (CGB) accounts for almost 75% of Swarovski Crystal Business (SCB) Net Sales and 57.5% of Swarovski Group Net Sales.
JEWELRY, WATCHES AND FASHION ACCESSORIES (JWA)
Today, JWA accounts for almost 64% of SCB Net Sales.
Swarovski’s finely crafted jewelry, watches, and fashion accessories provide the modern
and multifaceted woman with a unique touch of sparkle, glamour, and elegance.
In 1977, the first jewelry collection was launched and in 2009, the first watch collection
Each of Swarovski‘s eye-catching designs is infused with technical expertise and a passion
for detail that has characterized the brand since its inception in 1895.
CRYSTAL CREATIONS, HOME & DÉCOR AND WRITING INSTRUMENTS
Since the creation of the original mouse in 1976, Swarovski has become famous around the
world for its collections of crystal creations and home décor objects (including vases and
picture frames), and writing instruments. The business unit Crystal Living (CL) now accounts
for almost 10.5% of SCB Net Sales.
In 2011 the first Swarovski eyewear collections were launched globally.
They offer a wide range of sunglasses and optical styles with attractive designs and
sophisticated detail. These include a multitude of shapes, materials and colors, varying from
traditional tones to more modern shades. The line of contemporary and carefully designed
accessories enhanced with exclusive workmanship, result in brilliant, fashionable and
distinctive collections that perfectly complement the Swarovski jewelry, watches and fashion