PR & Marketing

In order to ensure a strong and continual presence in the media, Swarovski keeps nurturing close relationships with the global fashion press. As a result, Swarovski’s products and news regularly shine in all key publications, such as Vogue, Grazia, Glamour Cosmopolitan, Elle, In Style or Marie Claire to name but a few.

Collaborations with celebrities and influencers were extensively developed to enhance the
brand desirability online and offline.

Swarovski’s brilliant campaigns can be discovered in Stores and also across Social Media
platforms such as Instagram, Facebook and Youtube. Swarovski.com has been upgraded to
feature all of the latest collections and more inspiring fashion related content in the newly
launched Style Edit section. These key actions are designed to drive brand consideration
online and entice consumers to fall in love with Swarovski.

Swarovski’s finely crafted jewelry, watches, and fashion accessories provide modern and
multifaceted women with a unique touch of sparkle, glamour and elegance. Swarovski
products are considered to be premium for everyday wear, yet still accessible in terms of
price point.

To transfer this brand attraction into business opportunities, Swarovski offers strong
promotional tools to all of our Retail Partners.